SAonline Holdings was founded in 2003 by Jesse Hemson-Struthers and Luke Kelly. The pair have recently been joined by Jody Basson.
The business began with SAcamera, now South Africa’s premiere online photographic retailer. The experience obtained in operating an online store then led to the creation of a standalone solution to online retail – a webstore integrated with an accounting and ERP system. It is this platform that powers what is now the ‘retail’ division of SAonline Holdings – comprising SAcamera and easyDIGITAL.
More recently the company has launched an enterprise division specialising in the development and licensing of web-based software. JobMamba, a world class job board platform, is the first stand-alone web based product in the SAonline stable.
Founder Profiles
Jesse Hemson-Struthers
Jesse has a passion for startup businesses, having established SAcamera in 2003 while studying a BComm at University of Cape Town. Jesse is an entrepreneur at heart and relishes in the challenge of establishing new ventures.
Luke Kelly
Luke oversees the operational, marketing and management strategy within the SAonline group. Having co-founded SAcamera in 2003, Luke has gained valuable knowledge and insight into the running and management of a successful e-commerce store.
Jody Basson
Jody is in charge of all operational aspects of SAcamera and easyDigital. He heads up SAonline's Sales Team, liases closely with all SAcamera's suppliers to ensure our customers receive the best value for money and after-sales service in South Africa.


